Optimizing the Website

We’re getting really close to the end of the semester here, and we’re really starting to analyze what is good about our websites, and what can be improved upon.

This week, we looked into the different keywords that are driving traffic to our sites.  We looked at those that are doing good, as well as those that need to be improved.

We also looked at woorank.com to see how our sites are being ranked.  Now that we have done these things, the last part of the class will be made up of making some changes, and trying to improve the ranking.

This class has been great, and I’m looking forward to finishing the semester next week, and continuing on with the business.  Although I haven’t had any conversions yet, I have made some sales, due to the fact that several people that I know have gone on to make purchases.

Now that I have the basic understanding of what to look for in regards to Google Analytics, and Google Adwords, I am really excited to start concentrating on growing this business.

I think that most of my attempts have not been successful, due to the fact that I’ve only been pushing to sell one product.  And that one product is used sparingly by a select number of people.  I have several different products where I have reached deals with the manufacturer’s, and I will start promoting soon.  I think these additional products will help me appeal to more dental laboratories, and help me to make more sales.

Social Media

This past week, we’ve been learning about social media, and how we need to use it to drive traffic to our sites.  I think we all know how much impact social media has had on our lives over the past several years, so of course we need to try and utilize it to help us with our goals.

Many people will check their phones multiple times throughout the day, and we need to have a strategy in place, in order to capitalize on that.  As we come up with this strategy, we need to track the traffic that is coming to our sites, and identify that which is coming through social media.  This will help us to refine our presence online, and hopefully drive more traffic, and ultimately, more conversions.

I am going to start a Facebook page for my company this week, and try using their Facebook Ads, to see if I can drive more traffic to my site.  I’m hoping that I will be able to target even more people, and start to see some conversions on my site, in this next week.

This week has been very interesting, and it is nice to see how all the strategies we have been working on are starting to come together.  I’m looking forward to the last couple of weeks of class, and I’m excited to keep this going past that point.

Landing Page Optimization and SEO

This week has been rough for me in terms of working on school assignments.  I have been at scout camp for this past week with the Young Men from my ward, and I haven’t been able to turn everything in that I have been working on.

The area we were camping in, was not near any spots that could be used to get onto the internet and/or submit any assignments.

For this weeks reflection, I am going to discuss what we are working on, and how I will catch things up this week.

We are working on optimizing our landing page for our websites.  This needs to be done, because we want to make sure that as people are looking at our ads, and clicking on them, they are taken to a spot that will help them to spend money.  Our whole goal as a business, is to make money, so we need to make sure that when someone clicks on our ad, it is easy for them to buy what they are looking for.

I will be optimizing my landing page over the next couple of days so that when someone goes there, after clicking on my ad, it will show them exactly what they are looking to buy.

The other thing we are looking at, is our SEO, or Search Engine Optimization.  This is important, as it is what helps determine if the search engines can find us or not.  We want to utilize good techniques and good keywords, so that the traffic to our sites starts to grow organically, in addition to our ads.  Without the proper set up, and the proper keywords, it can be difficult for the search engines to differentiate our sites from thousands of others out there.

Over the next couple of days, I will get my assignments finished off and submitted.  Unfortunately, I know that I can’t go back and do the discussion boards, as these are needing participation by others, and the time is past for them.  Hopefully, I can continue to finish off the next few weeks, and continue to build this online business that has been created.