For our lesson this week, we had to finish up a project to help us decide what business we want to start up. This project included an excel spreadsheet that had many formulas on it already, and we had to fill out different cells, and let the formulas rank our business ideas. It was a very interesting project and helped to clarify what business would fit into our plans best.
One of the main parts of this project, was going into Google’s keywords helper and try to identify what would be best for our site, and how much competition we could expect. One of the things that impressed me the most, was the amount of data that is available to us. There are so many stats, that enable us to look at each individual word and see how well it is performing for our business.
This week helped me to realize that there is much more to running a business online than just putting product online and hoping it sells. There are a lot of things going on in the background that need to be constantly looked at, and changed, to help the business be the best that it can possibly be.
I think we’ll be seeing a new website coming up quick, so be watching next week, as I tell you all about the new business.