This week we’ve been working on the keywords for our ads, and we installed Google Analytics onto our websites. I have looked at Google Analytics a little bit before, but I have never spent much time trying to learn about it.
I think it will be interesting to see what we learn in the upcoming weeks, as we monitor the analytics of our sites, and make changes in response to what we learn.
One other thing we did, was link the Google Analytics account to our Adwords account. I think this will be very interesting to see how the two line up with each other, and I’m interested to see what we look for from these programs, in order to make our campaigns and our websites work better.
I think that having the Analytics installed on the website will be a huge help to us, as it will enable us to see who is actually visiting our site, and what they’re looking at while they’re there.
These past few weeks have been really good, as we’ve been building a good foundation to move forward. It will be interesting to see how the next few weeks go, as we learn what to look for, and what to change, to attract more traffic to our sites.