Launching our Campaign

This week, we started our campaigns so that we can start tracking them.  It was a great week, and very interesting as I can start to see the benefit from utilizing adwords and tracking those that come to our sites.

At first, I was a little disappointed, because I thought that I would see some impressions right away.  After starting my campaign on Monday night, I checked my account Tuesday morning, but only had 10 impressions.  I’m not really sure what I expected, but I was hoping for more than that.  Plus, there were no clicks on my ad.

I had to wait a couple of days, but I started to see that the traffic is being increased, thanks to the ads I have running.  I still need to look closer at how to adjust the campaign and change up the keywords so that I can get more traffic, and start to get conversions as well.

Since the whole point of this business is to make money, it really doesn’t matter how many people see my ad, or how many click on the ad.  If they don’t convert, and actually spend some money, it’s not worth it.

As I’m writing this, my number of impressions has grown to 7,213, and the number of clicks has risen to 78.  I think this is great, but I know I still have a lot of work to do.  I look forward to this next week, as we work on enhancing our ads, and trying to get conversions for our business.

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